Vitruvian Man Logo

You may have noticed that N.E.W. Motivation Coaching has an updated logo. We kept the Vitruvian man – because reasons below –  but made the graphic simpler and more visually friendly.


Why Choose this Image?

You may know that the Vitruvian Man is a sketch done by Leonardo Da Vinci which represents the “perfect proportions” for man. The circle and square which surround the Vitruvian Man provide the touch-points for the length of the arms and legs as they move from one position to another.

It’s an art and a science: A multi-faceted approach. Leonardo’s new twist – to place the circle and square on top of each other – combine science and art. This is similar to our approach.

(1) We are firmly grounded in science, research, and evidence-based practice. We know the research and we keep up with new findings. We understand that the plural of anecdote is not data… yet we realize there are always outliers in research studies who may not fit the data trends. In other words, even if the research does NOT support something for a group on the whole, we are open to pursuing alternative paths to health as long as it does not bring you any harm!

(2) Making lifestyle changes that “stick” for the long-term is an art. We won’t throw information at you and tell you to make it work. Information is everywhere and if all it took was having legit info, then everyone would be exactly where they wished they were with health and weight. We do not believe our role is to tell you what you should do, what you should want for your health (or weight), or how to go about it. We instead focus on discovering your uniqueness (including your personal and environmental strengths and challenges) and then tweak, adjust, and experiment to create individualized goals to baby-step you to success. We use coaching and behavior change techniques to challenge you to think in new ways, but you will always make your own decisions.

Many body types can fit. Weight does not determine one’s overall health and yet many continue to focus on this one narrow view to judge their own health and the health of others. We like that a body with little fat and a body with lots of fat can both fit into the circle and square. The image is not body-shaming and embraces that all sizes belong.

What N.E.W. Stands For

Nutrition. The founder is a Licensed Nutritionist which means we can provide you with nutrition coaching and medical nutrition therapy. (More information on the differences here.)

Exercise. As an American Council on Exercise Certified Health Coach, we can get you started with activity and exercise safely.

Wellness. Health is more than food, exercise, and body weight. We work with you on finding health-life balance, improving sleep habits, managing stress, and figuring out all your Plan B’s for when life and situations throw you off course.

If you want more details, check out N.E.W. Motivation Coaching for upcoming workshops, group challenge classes, and individual coaching/counseling.

What do you think of the new logo and what it represents?

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